Business Leadership Team
Adrian Hia
Adrian Hia
Adrian brings over two decades of experience in international companies and the local IT industry in APAC, where he successfully grew businesses, achieving outstanding results. He is responsible for driving the company’s market footprint extension, channel reach and new business growth in key territories in the region. Taking his extensive knowledge in pan-Asian IT markets, his role also includes spearheading and managing the region’s sales, marketing, and channel go-to-market strategy and execution.
Prior to joining Kaspersky, Adrian was the Senior Regional VP for ASEAN & Greater China Region at Zscaler. His seasoned experience in the IT industry also includes regional sales and channel stints in VMWare, Oracle, and Sun Microsystems
Claudio Martinelli
Claudio Martinelli
Claudio Martinelli is the Managing Director, Americas, at Kaspersky. In this position, Martinelli leads all of Kaspersky’s business objectives and operations in the region and is responsible for defining and implementing the company’s consumer, corporate, OEM/ISP, and On-line strategies across North America, Latin America, and the Caribbean, focusing on maximizing revenue opportunities.
Prior to his current role, Martinelli was General Manager of Kaspersky’s operations in Brazil, where he spearheaded the company’s growth in the country through the implementation of strategic investments as well as solutions and services that reinforced the company’s leadership in the consumer, SMB and enterprise segments. Before holding this position, he served as manager of consumer solutions for the entire region.
With more than 25 years of experience in managing sales teams in national and multinational companies, Martinelli has worked for companies such as SED International, TechData, MaxPrint and Faber-Castell. Martinelli has led businesses in both the retail and corporate sectors, and has contributed to the development of the consumer IT market in Brazil.
Martinelli holds a degree in information technology from Mackenzie University in São Paulo and a specialization in marketing management from the Getulio Vargas Foundation, São Paulo. He is fluent in English, Spanish, and Portuguese.
Anna Kulashova
Anna Kulashova
Anna has been Managing Director at Kaspersky for Russia and the CIS since July 2022. Her focus is on developing corporate sales, mainly in the Enterprise segment, as well as improving the company's position in the field of protection against the most sophisticated cyberthreats, including with the Kaspersky Unified Monitoring and Analysis Platform, and Kaspersky XDR. She has more than 20 years of experience developing sales channels, marketing, and relations with key accounts and partners. Anna began her career in 1993 at LIT and Emerson. In 2005, she joined Microsoft Russia, where she held various managerial positions, including Head of Enterprise and Partner Relations. For ten years, Anna served on the board of directors of Microsoft Russia. She spearheaded projects for the sale of high-tech solutions to optimize business processes, and Microsoft partner sales systems were developed and supported under her leadership.
Toufic Derbass
Toufic Derbass
Toufic Derbass serves as the Managing Director for the Middle East, Turkey, and Africa at Kaspersky. He is responsible for leading the company’s regional business strategy and make impactful efforts that align with Kaspersky’s global mission to build a safer world. As part of his role, Toufic is committed to build stronger relations with regional governments, and promote the company’s award-winning products and services to maintain Kaspersky’s position as a cybersecurity leader in the region.
Prior to joining Kaspersky, he held the position of Managing Director at OpenText/Microfocus where he was pivotal to the growth of several business verticals including hybrid IT, DevOps, and app modernization. He also held key sales and business positions at HP, HPE Software, and SAP, and was responsible to expand the business by forging strategic partnerships and leveraging the reach of the channel ecosystem. His track record underscores a commitment to customer and partner success, in addition to his extensive professional network comprising CXOs, business leaders, and technology decision-makers.
Toufic holds a Bachelor’s degree in Engineering, specializing in Computer and Communication Engineering from the American University of Beirut. He upholds principles of transparency, respect, and leadership excellence in his work.